/ overview
Retail stores generate intelligence every single day, and almost none of it gets acted on.
Managers and associates are at their best selling, yet most lose 20 to 60 minutes a day to documentation that still reaches HQ too thin to act on.
Ethero fixes that. Store teams capture what they see in seconds, by voice, photo, or quick note, on the smartphones they already carry, and every Moment is structured into intelligence that buying, merchandising, and planning can use the same day.
/ opportunity
The intelligence behind every big retail decision has never been reliably captured.
What to buy, how to allocate, which stores need support: it all comes from the floor. Online tracks every touchpoint. In-store, that signal stays out of reach, and the usual workarounds are expensive and thin.
/ the reporting layer
Capture the moment.
Any time, any shift.
Moments are short voice notes, photos, or quick comments an associate captures whenever something matters. One tap, fifteen seconds, done. No typing, no end-of-shift write-up.
Ethero is an app on the work smartphones your teams already use. No new store hardware, nothing to install on site.
Capture a Moment
Moment detail
Moments capture
Press to record, snap a photo, or type a line. Captured in seconds, tagged automatically by category.
Voice-assisted forms
Templates, checklists, and required reports, completed by voice. The associate speaks, Ethero fills.
Automated intelligence
Every Moment structured into daily summaries and weekly fleet digests. No write-up required.
Closed feedback loop
HQ sends questions and focus areas back to the floor, stores answer in natural language, and everyone sees the input land.
/ an app on the phones your teams already carry
/ the intelligence layer
Not a dashboard. An action plan, backed by the floor.
Every Moment is structured, layered with your systems, and turned into evidence-backed actions. Four signals your POS data cannot capture, on their own, before they even reach your teams.
01
Unmet demand
What customers asked for but could not buy, sized, trended, and ranked across stores.
02
Sales intelligence
What is converting, what is stalling, and which objections come up most, before the weekly numbers.
03
Operational friction
Recurring stock issues, process breakdowns, and complaints, quantified by store, region, or fleet.
04
Training gaps
Where associates keep hitting uncertainty, by department and location, for targeted coaching.
It starts on the floor
Every moment, captured in seconds.
Managers and associates press to record what they see. Voice or typed, tagged automatically, structured into data the moment it lands.
Moments
Marlow Street · 8 moments captured this week.
| Role | Format | Moment | Theme | |
|---|---|---|---|---|
| Friday 19 June · 4 moments | ||||
| GM | 0:52 | Harlow trench in bone selling through Third ask for the Harlow trench in bone today, down to the odd size. People are pairing it with the Marlow slip dress. | Harlow trench demand | |
| Associate | 1:04 | Wedding guest styling success Styled a full wedding guest look, the Delphine jean swapped out for the Marlow slip dress and a raffia sandal. The whole outfit sold, not just the dress. | Wedding guest styling | |
| GM | Typed | Delivery short Warehouse sent two of the wrong knit this morning, logged and sending back, no floor impact. | Logged | |
| Associate | 0:38 | Butter-cream knitwear trending Two customers asked specifically for the butter-cream knitwear after seeing it online. We only had it in one size. | Butter-cream trending | |
| Thursday 18 June · 4 moments | ||||
| GM | 0:47 | Delphine jean fit note More Delphine fit comments, one today, same thing, running small in the waist. Pre-warning people to size up before the fitting room. | Delphine jean fit | |
| Associate | 1:11 | Raffia sandal quality flag A returned raffia sandal, the strap had come away at the sole. Second one this week, worth a quality check. | Raffia sandal quality | |
| GM | Typed | Local event footfall Gallery opening two doors down brought a steady evening crowd, held the floor an extra hour and it paid off. | Logged | |
| Associate | 0:29 | Slow first hour Quiet until eleven, rain right through the morning. Picked up nicely once it cleared. | Logged | |
Zero write-up
The report writes itself.
Those moments become a structured end-of-day report: overview, what surfaced to HQ, highlights, and the manager's note preserved as written.
Halegrove
Halegrove on Monday: a strong appointment-led start, with the bone Harlow trench asked for again before ten, a raffia-sandal exchange first thing, and butter-cream knitwear pulling through the afternoon. One online-collection error at the desk, sorted on the spot.
- Several customers asked for the Harlow trench in bone, which is online only and cannot be fulfilled in store.
- Wedding-guest styling was strong, and the whole outfit is selling, not just the dress.
- A few raffia sandal exchanges came up, with the strap stretching after a wear.
Butter-cream knitwear pulled through the afternoon; one customer going through everything we had in the colour.
Wedding-guest styling closed a clean noon appointment, the Delphine dress with a bag.
Allocate the online-only Harlow trench in bone into stores. Repeat walk-in demand, no in-store fulfilment.
Pass the raffia sandal strap issue to product. Third exchange counting from the weekend.
The daily brief
One fleet summary, every day.
Every store's day rolls up into a single operating brief: what mattered, what to act on, what is converting, and the per-store split, with the floor quotes behind each line.
Daily summaries
One fleet summary per day: what mattered, what to act on, what the floor is converting, and the per-store split. The week rolls up into EOW.
Fleet daily summary
Thursday 18 June 2026
What mattered
The Harlow trench in bone kept building (4 mentions across the fleet), all tracing back to a press feature, and it is online-only so stores cannot fulfil the demand.
What to act on
4 mentions · 4 of 6 stores
Allocate the online-only bone trench into stores
From the floor · employee-side capture
- Halegrove · employee sideThird ask for the Harlow trench in bone today, down to the odd size. It is online only so I could not sell it.
- Marlow Street · employee sideTwo customers came in specifically for the bone trench after the feature. We had none in store to show.
4 mentions · 4 of 6 stores
Send fit notes to the floor when new styles land
From the floor · employee-side capture
- Kingsford · employee sideTeam unsure on the new knit sizing, guessed on a couple of fittings. A quick note would help.
1 mention · 1 of 6 stores
Review the Delphine waist spec, issue a floor sizing note
From the floor · employee-side capture
- Ashcombe · employee sideMore Delphine fit notes, one today, same thing, tight in the waist.
What the floor says is converting
3 mentions · 3 of 6 stores
From the floor · employee-side capture
- Sefton Row · employee sideStrong wedding guest day, one appointment. Sold the slip dress, the sandal and a knit together.
The full look sells, not just the dress. Associates pairing the Marlow slip dress with a raffia sandal.
→ Standardise the whole-outfit wedding play across the floor
2 mentions · 2 of 6 stores
Being pulled as the base of styled looks, drives on-sells.
→ Give associates a styling-led talk track for the Marlow slip
Store breakdown
Ranked · evidence-backed
Not a dashboard. A ranked next action.
Every signal arrives with the evidence behind it and the specific move to make, ranked by what matters most across the fleet this week.
What mattered
Across the week, appointment-led styling was the top conversion driver (38 appointments), and the Harlow trench in bone (currently online only) was the clearest assortment gap, asked for in all six stores and stocked in none. Butter-cream knitwear closed the week as the colour to carry into next buy.
What to act on
27 mentions · 6 of 6 stores
Allocate the online-only Harlow trench in bone into stores
19 mentions · 6 of 6 stores
Track butter-cream as an emerging colour buy signal
16 mentions · 5 of 6 stores
Replenish S and M, confirm new colourways
13 mentions · 2 of 6 stores
Allocate warm-weather styles to Halegrove and Marlow Street, earlier
7 mentions · 4 of 6 stores
Review the Delphine waist spec, issue a floor sizing note
6 mentions · 2 of 6 stores
Investigate the raffia sandal strap
A week in one read
Replaces a week of store emails.
The weekly digest: a one-read verdict, the top actions, weekly movers with their trend, and every action routed to the team that owns it.
End of week summary
Mon 15 to Sun 21 June 2026 · fleet
The week in one read
The Harlow trench in bone is the sharpest action of the week: 20 mentions across all six stores, traced by the floor to a current press feature. It is online-only, so stores cannot fulfil it and demand either diverts to the website or walks. Wedding guest styling was the strongest conversion driver, and butter-cream knitwear emerged midweek as a colour to watch.
Executive summary
One press feature is now a supply-chain decision
Fleet-wide, six stores, week of 15 June.
Built from 412 captured moments · 63 surfaced · 9 themes routed to teams.
The headline
The Harlow trench in bone is the sharpest action of the week: 20 mentions, emerging midweek and building into the weekend across all six stores, traced by the floor to a current press feature. It sits in the line but is online-only, so stores cannot fulfil it and the demand either diverts to the website or walks.
Wedding guest styling was the strongest conversion driver, building to a Saturday peak, and butter-cream knitwear emerged midweek as a colour to watch.
What to do next week
- Allocate the online-only Harlow trench in bone into the six stores before the weekend.
- Standardise the whole-outfit wedding play with a short floor talk track.
- Open a butter-cream colour buy and re-check Delphine waist spec against returns.
Figures reflect what the floor reported this week, not point-of-sale. Mention counts and store splits trace back to the underlying moments.
Weekly movers
20 mentions · 6 of 6 stores · peak Fri
22 mentions · 6 of 6 stores · peak Fri
15 mentions · 6 of 6 stores · peak Fri
7 mentions · 4 of 6 stores · peak Tue
6 mentions · 3 of 6 stores · peak Tue
6 mentions · 6 of 6 stores · peak Thu
Routed actions
/ evidence architecture
Every insight stays connected to its evidence.
Nothing arrives as an opinion. Each theme, trend, and recommended action traces back to the moments behind it, and to the system records that give it context.
Original evidence
A store observation or quote
A photo or quick comment
Store, date, and role context
The POS, ERP, or CRM record behind it
Structured intelligence
Recurring themes and trends
Missed demand and stock issues
Sales blockers and objections
Prioritised actions with an evidence trail
Layered with the systems you already run: POS, ERP, and CRM.
/ where it goes next
From reporting what happened to hearing demand as it happens.
Today, Ethero gives stores a faster way to report and HQ a live, evidence-backed read on the fleet. The next step is ambient floor intelligence: capture that notices relevant sales moments as they happen, built privacy-first from day one.
01
On-device by design
Relevant-moment detection runs on the associate's device. Nothing is recorded indiscriminately.
02
Personal information removed
PII redaction and business-relevance filters keep the signal commercial, not personal.
03
The associate stays in control
Clear notice from the first screen, with pause and end-of-shift controls.
Ambient capture is only deployed after privacy, legal, and workforce review for each retailer and jurisdiction.
/ get started
Ready to unlock your sales floor?
We work with premium retailers to pilot Ethero in-store. Let's talk about what it could look like for your team.
Contact Us