/ intelligence for physical retail
The shop floor talks.
Now HQ can listen.
In your physical stores, associates capture what they see in voice notes, photos, and quick comments, on the phones they already carry. Ethero turns it all into structured reports and evidence-backed actions for HQ, immediately.
01Capture
A voice note, photo, or quick comment, on the phone the associate already carries.
02Analyse
Ethero structures every Moment into reports, themes, and evidence.
03Feedback
HQ acts, asks back, and the floor sees its input land.
/ on the shop floor, on the phone she already carries
/ the communication gap
Every day, your stores generate intelligence that disappears.
The same broken channel costs both sides. That is fixable.
On the floor
20 to 60 minutes a day writing reports.
End-of-day write-ups are reconstructed from memory, after the selling is done.
Time that belongs to clients.
Paperwork competes with customers, coaching, and the floor. The report loses, or the client does.
Input that vanishes.
Observations go up, little comes back, and managers share less over time.
At HQ
Signals arrive late and uneven.
Every manager describes the same issue differently, when it gets written down at all.
No comparison across stores.
Stock issues, objections, and missed demand cannot be lined up fleet-wide.
Summaries without evidence.
Emails and recaps are hard to trace back to what actually happened on the floor.
/ how it works
Five acts.
One closed loop.
/ a moment on the floor
“Three clients asked for the Harlow trench in bone this week. It’s online only, so I logged it.”
A Moment, captured on the floor
/ who it is for
Built for the teams that sit between the floor and the forecast.
Tap a role to see what changes.
/ get in touch
See what your stores are telling you.
The floor has been talking. We help you listen.
Pilots start small: three to five stores, one report type, a weekly review. It runs on the phones your teams already carry.